Book Review: The Rise of Asian Paints: Champaklal Choksey, a doyen of the Indian Paints Industry
Set up in 1942 as a partnership firm by four Gujarati friends, Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil, Asian Paints has taken on entrenched multinationals as well as local competitors to emerge as India’s largest paints …