
Google's Ad Dominance Faces Challenge As Perplexity Introduces Answer Modes, Aravind Srinivas Advocates 'Native ...
Perplexity is intensifying competition in the artificial intelligence search market, challenging Alphabet Inc.‘s GOOGL GOOG dominance. Perplexity CEO Aravind Srinivas stated on X Tuesday that “Native transactions are the best way to go after the AdWords …